Not Another Echinacea!!!

PowWow Wild Berry

PowWow Wild Berry

PowWow Wild Berry Echinacea

Yes, That is exactly what I said when I heard about “PowWow Wild Berry” Echinacea a couple of years ago! I have tried dozens of Echinaceas that the garden hybridizers have churned out in the last couple of years and was not impressed. They flopped, fizzled, or just faded away, never to be seen again. I crossed them off of my “try one more” list and didn’t want to be burned again.  But the catalogs really talked up the PowWow one so much, and it was available at my local wholesaler, so I took the plunge and am I glad that I did.

closeup of E. purpurea, centre of the head sho...

closeup of E. purpurea, centre of the head showing many individual flowers (Photo credit: Wikipedia)

This one stood out for me because of the beautiful color and profusion of flowers. I couldn’t see any bad habits after growing it for 2 seasons. According to Park Seeds; “The most floriferous Echinacea we’ve ever seen, thanks to its extensive branching and no-deadhead rebloom!” It is also the winner of the 2010 AAS (All American Select) Award and continues to win additional awards. PowWow is a brilliantly colored Echinacea purpurea and continues to bloom non-stop because of the multiple branching of the flowers. No dead heading is needed to continue the show. Oh, and did I mention that it is compact and you could easily put it front and center in your borders? It looks great with ‘Rozanne’ Geranium, another stellar performer. So, yes, it definitely is living up to all the hype for once.


Growing to be just 20 to 24″ inches high, PowWow holds its flowers on sturdy thick stems that are great for cutting and everlastings. The color I can only describe as a deep magenta which is unlike most other Echinaceas, and absolutely will not fade out as the flower ages. Now if they could just shorten the name!

About thegardendiaries

Claire Jones is a landscape and floral designer and owner of Claire Jones Landscapes, LLC. She designs and helps people to create their own personal outdoor oasis and loves to write about her gardening failures and successes.
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6 Responses to Not Another Echinacea!!!

  1. majaskitchen says:

    I love this flower in my garden….the problem is that the deer love it as well….I have not been able to grow it in several years….


  2. Does it attract pollinators, like bees as much as the other varieties? I love the Echinaceas because they attract so many bees and I leave the seed heads for the bees. I’ve no problem with deer though! They keep clear in summer.


  3. PJ says:

    It’s stunning – I’m going to see if it’s available over here as it would be perfect and not too tall x


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